EXCUSES VS. REASONS 
 
 

...........................................YOU ARE ONLY FOOLING YOURSELF

In my 36 plus years of working in the customer service & relations industry where our ultimate goal is to elate people with our talents I have been fortunate to learn from some of the masters to whom I am thankful to have been given their wisdom. I want to share this wisdom with you.  I dare to challenge those who desire greatness to read on.

One of the first points I have learned is the difference between excuses and reasons.  We unfortunately happen to reside in a society, which allows for less than truths (excuses) to become somewhat acceptable reasons, which then are allowed to somehow become reality.  It has been said that denial is not just a river in Egypt. This disallows our goal and desire of awakening every morning to fulfill our dream of achieving our story to provide for others to be accurately told.

Do we then place ourselves to be led towards a destination without a sense of purpose that is quite frankly less than fulfilling for those that choose to benefit from our ultimate goal of achievement?  Dr. Stephen Covey (author of The Seven Habits of Highly Effective People, and many other noted books) once informed me in a memorable one-on-one two-hour encounter that once we define our purpose that will then define our entire organization.

Allowing for excuses will define you in a negative aspect and is completely detrimental in achieving your purpose.  When we made the choice, and it is a choice, to give those whose wish to become absolutely engaged and elated within a pre-defined constantly changing environment with our trust then we come closer to a purpose, true reason, without an excuse.

There is no question that change is difficult to effect.  Let’s call it the way it is.  Change is inevitable, but it is also optional and will not be achieved without the elimination of excuses and thus, quantifiable reason becomes the only acceptable way to go.

We come to that place everyday where we will spend more than one-third of our lives to tell the story of our chosen purpose and exhale our best, knowing that excellence and superiority can be forever ours.

In this place of choice we attempt to balance our personal and family lives with our chosen professional lives. Not easy!  But much more doable when we get rid of excuses.

Allowing for excuses to be the accepted norm places us in a downward spiral and a city of ruin within your self and that of your company.  I urge you do what I call turning the mirror around to observe your personal values, define and then weave them into the fabric of your purpose and then finally distribute them with true reasons throughout your entire organization.  When this is accomplished then you will rise above where you are and define who you are.

Don’t run scared of change and challenges with excuses but rather absorb reasons thus setting a goal of comfort knowing that you and your team are not only creating a difference but at the same time are all leaders with a common sense of purpose.

Collectively allow your thoughts, actions, decisions and behaviors to become one in harmony and to achieve what once may have seemed non-attainable now to become perfection as perceived by your realities.

I feel our lives work should not be an aggravated impulse but much more so a determined passion that is a balanced integral symphony partnered mutually with of every breath that provides for passion and extreme excitement for you, your members and the team.

We must without excuses as a collective "one" conduct the daily, (painful as it may be) self evaluation of ensuring that our visions, core values and strategic plans are all in alignment with our ultimate design of what we want to be known as. No excuses, just reasons and purpose.

The creative actualization of the expectations you establish for the organization, the team and what the team desires to be known as brings me back to this:

There is a difference between questioning am I working too hard and what else can the organization do for me but rather how much more can I do, and am I doing enough?

When asked by those who come to me with a copy of my book to sign it for them I am somewhat taken a back but here is what I write and I will end with this.

LEARN FROM THE PAST
ENJOY THE PRESENT
PLAN FOR THE FUTURE
NO EXCUSES AND ENJOY THE RIDE

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